Post by account_disabled on Mar 6, 2024 23:59:10 GMT -5
The around. Step Identify Three Meaningful Characteristics For and write down three characteristics you would like others to associate with your brand. Dont write whats expected in your profession or the characteristics of those you admire. I want you to imagine how you would like your ideal client to perceive your brand and write those adjectives in the first row of each column in the table provided. Underneath each characteristic write how you will showcase each of those characteristics through your brand like.
Chris brand in the example above. How will you work with your . Purpose Country Email List After the what and the how its time for the why. If answering the what gave your brand shape and answering the how dressed it in attractive stylish clothes answering the why will plant the heart to make you brand come to life. Consider Why do you do what you do Not just because you need a job. You couldve been stuffing the wine shelves at Walmart if all you wanted was a stable paycheck. Why are you in this Why have you made coding or designing or filming or photographing or drawing your lifes.
Work What about it makes you tick People want to know. And thats because human beings connect to the values underlying deeper purposes. If you dont resonate with peoples values or purpose in life they wont work with you in a million years. Not even if youre the only person in the world who can do what you do. Theyd sooner convince themselves they dont need your services than betray their own values. As Howard Schultz the CEO of Starbucks has said If people believe they share values with a company they will stay loyal to the brand. And loyalty is what you want. Return business from clients that like and trust you and that you dont have to fight tooth.
Chris brand in the example above. How will you work with your . Purpose Country Email List After the what and the how its time for the why. If answering the what gave your brand shape and answering the how dressed it in attractive stylish clothes answering the why will plant the heart to make you brand come to life. Consider Why do you do what you do Not just because you need a job. You couldve been stuffing the wine shelves at Walmart if all you wanted was a stable paycheck. Why are you in this Why have you made coding or designing or filming or photographing or drawing your lifes.
Work What about it makes you tick People want to know. And thats because human beings connect to the values underlying deeper purposes. If you dont resonate with peoples values or purpose in life they wont work with you in a million years. Not even if youre the only person in the world who can do what you do. Theyd sooner convince themselves they dont need your services than betray their own values. As Howard Schultz the CEO of Starbucks has said If people believe they share values with a company they will stay loyal to the brand. And loyalty is what you want. Return business from clients that like and trust you and that you dont have to fight tooth.